About us

A network of professionals serving retail businesses

UPM’s (Unione Pubblicitari Modenesi, established in 1940) history follows a path of continuous evolution in the visual communication and retail sectors. More than eighty years of growth and expansion lived as protagonists, pushing us to look to the future by thinking big, facing new professional challenges every day.
Thanks to the multidisciplinary approach that distinguishes our work, we devise communication solutions capable of giving end consumers an exciting, memorable and unique brand experience.

The UPM Group has now set itself among the top players in the retail sector as a unique partner for the realisation of any communication product, from the furnishing of spaces to visual solutions in stores, from advertising strategies to the organisation of events for brands.

The mission that brings us together every day

UPM Group’s mission is to provide communication solutions to give the end consumer the best possible brand experience.

Every one of our creative ideas, every one of our projects, every one of our visual communication tools, every one of our furniture, and every one of our events aim to best represent our clients’ brand identity through a special mix of skills and professionalism.

Our history

Our code of ethics

Certifications

Organisation, experience, quality of the materials

The quality of UPM projects is the result of manufacturing experience, which combines an industrial type production capacity, an attention to details and typical hand-crafted materials. From woodworking to steel structural work to large format digital printing, our technicians only use state-of-the-art materials to ensure absolute quality of the products and reliability over time.

The companies in the group

UPM Modena SpA

The parent company and central hub of a galaxy that stands for visual solutions, general contracting, and branding projects for the retail sector (including communication agency services), with a European reach through a continuously growing network of branches.

UPM Bruxelles

The Brussels-based company that designs and produces signage and display systems for the European market.

UPM Contract

UPM Contract. The Group company which manages the General Contractor Business Unit. A team of professionals with proven experience in the Retail sector operating both in Italy and abroad

UPM Bruxelles

The Brussels-based company that designs and produces signage and display systems for the European market.

UPM Modena SpA

UPM Contract

UPM Contract. The Group company which manages the General Contractor Business Unit. A team of professionals with proven experience in the Retail sector operating both in Italy and abroad

UPM Helvetica

The Swiss branch of UPM Group, based in Lugano and controlled by the parent company UPM Modena SpA.

UPM Iberica

The Spanish branch of UPM Group, based in Barcelona and controlled by the parent company UPM Modena SpA.

UPM Uk

The UK branch of UPM Group, based in London and controlled by the parent company UPM Modena SpA.