Retail
Apollo Looks Ahead in Nuremberg and Munich
Large scale retailing & Large scale Distributed systems
The Context
Two landmark cities, one shared vision
Apollo, a leading brand in the optical sector and part of the EssilorLuxottica Group, has opened two significant new spaces in Germany:
- In Nuremberg, with the relocation of the store to one of the city’s most iconic streets.
- In Munich, in the vibrant heart of the historic center, with a 400 sqm flagship store.
Two different projects in terms of location and structure, united by a clear objective: redefining the optical and hearing care experience through modern design, advanced technologies, and spacious, welcoming environments.
Project Objectives
Being present — and making it visible
This was not simply about delivering two new stores. It was about supporting the brand in its evolution, raising quality standards and strengthening its presence in the German market, in full alignment with the EssilorLuxottica concept and standards.
“Everything contributes to creating an immersive experience that conveys evolution, innovation, and attention to the customer.”
What Was Done
Two construction sites, one integrated approach
For both openings, we provided full turnkey management of:
- Civil Works
Complete execution of interior spaces, including structural works and carefully detailed finishes. - Storefronts
Development and construction of the façades to ensure strong visual impact and immediate brand recognition. - Electrical and Mechanical Systems
Installation of systems supporting lighting, environmental comfort, and overall technical performance of the spaces. - Special Systems
Advanced technology systems including LED walls, digital touchpoints, and infrastructure designed to enhance the customer experience.
The Outcome
From ambitious vision to tangible reality
Bright spaces, integrated technologies, modern environments: everything contributes to creating an immersive experience that conveys evolution, innovation, and attention to the customer.