ASICS: Built to Run

Retail

The Context

From Germany to Italy, with the same energy

ASICS strengthens its presence in Europe with two new openings in strategic locations:

Wertheim Village, Germany
Serravalle Designer Outlet, Italy

Two prestigious, high-traffic destinations where the Japanese brand brings its distinctive sporting identity—defined by performance, dynamism, and contemporary style.

Project Objectives

Giving structure to performance

The goal was to deliver two stores fully aligned with ASICS’ brand identity, ensuring technical solidity, execution precision, and strict adherence to timelines.
UPM Group managed both projects with a full-service approach, coordinating every phase—from site organization to final delivery—maintaining constant attention to detail and quality throughout.

“The result conveys structural strength, while maintaining the lightness and energy of a brand that speaks the language of movement and performance.“

What Was Done

Two openings, one operational standard

For the Wertheim Village store, we completed:

Civil works
Electrical and mechanical systems
Mezzanine structure
Installation of the connecting staircase

For the Serravalle Designer Outlet store, we managed:

Civil works
Seismic structural solutions
Electrical and mechanical systems
Furniture installation
Visual communication solutions

The Outcome

Ready. Set. Open.

Every intervention was coordinated to ensure functionality, safety, and full consistency with the brand’s language.
The result conveys structural strength, while maintaining the lightness and energy of a brand that speaks the language of movement and performance.