Autry in Two European Fashion Capitals

Retail

Large scale retailing & Large scale Distributed systems

The Context

From Milan to Paris

In the heart of Milan’s San Babila district, a new space reinterprets Autry’s global retail concept with a distinctive Italian touch.
At the same time, Paris welcomes the brand into one of its most iconic settings, strengthening Autry’s international presence across two of Europe’s fashion capitals.

Project Objectives

Two symbolic cities, two strategic openings

The goal was to give physical form to Autry’s international concept — maintaining full consistency with the brand’s global language while enhancing the unique character of each local context.

“The boutiques become places where design engages with the cosmopolitan energy of the city, transforming each visit into a fully immersive sensory experience.”

What Was Done

Translating identity into space

UPM Group supported the project with precise, coordinated execution across both locations.

Retail Space Development
Delivery of the stores in full alignment with the brand concept, ensuring the highest standards of quality.
Integrated Technical Management
Careful coordination, strict adherence to timelines, and meticulous attention to detail.
Material Enhancement
Application and installation of authentic finishes, textures, and materials that define the immersive character of the stores.

The Outcome

Sport heritage meets cosmopolitan contemporaneity

In both Milan and Paris, the spaces tell a story through fluid lines, material contrasts, and surfaces that invite touch.
The boutiques become places where design engages with the cosmopolitan energy of the city, transforming each visit into a fully immersive sensory experience.