Brave Kid: Growing, Store After Store

Retail

Large scale retailing & Large scale Distributed systems

The Context

From Settimo Torinese to Franciacorta Village

Brave Kid, an OTB Group brand specializing in premium fashion for children and newborns, expands its presence with two new store openings that further strengthen its brand positioning:

In Settimo Torinese, with a completely new retail space
At Franciacorta Village, one of Italy’s most renowned outlet destinations

Project Objectives

Beautiful, easy, functional

The goal was to create spaces that are visually appealing, easy to experience, and ready to support the brand’s growth.
This meant precise planning, careful site supervision, and meticulous execution at every stage of the project.

“The result is a strong yet accessible identity, created to guide families and children through a simple, enjoyable shopping experience.“

What Was Done

From first steps to grand opening

UPM Group supported the projects from initial design through permitting, from coordination with the Brave Kid team to final store delivery.

Design and project management
Full project management and coordination of all activities.
Construction works
Execution of civil works and finishing.
Electrical, mechanical, and special systems
Installation of all systems to ensure comfort, functionality, and technical performance.
Furniture and flooring
Supply and installation of interior elements to create a structured and cohesive space.
Visual identity and signage
Development of internal and external visual communication, including storefront signage, to strengthen brand recognition.

The Outcome

If it’s Brave, it speaks clearly

Brave Kid stores reflect the brand’s identity and balance fashion-driven energy with design clarity.
The result is a strong yet accessible identity, created to guide families and children through a simple, enjoyable shopping experience.