Featured image Sign 2025–26: The Power of Teamwork
The Context
The stage of Italian retail
“Insegna dell’Anno” is one of the most prestigious events in the Italian retail landscape: thousands of consumers vote for the best retail brands, both physical and online, rewarding those who truly make a difference in the shopping experience.
For the 2025–26 edition, UPM Group served as Main Partner and Creative Sponsor. Our contribution? Transforming the ceremony into something more than a traditional awards event: an engaging narrative dedicated to the “many faces of retail.”
Project Objectives
People first
The idea was simple yet powerful: to present today’s retail as a team effort, where expertise, relationships, and technology work together seamlessly.
UPM Group implemented an integrated approach, combining creativity, design, and technological solutions to build a cohesive, dynamic experience centered around the human factor. After all, behind every retail brand, there are always people.
“More than an awards ceremony, it became a moment of connection and inspiration—where innovation and humanity found their perfect balance.”
What Was Done
In the spirit of teamwork
We curated every element of the event:
- Creative concept and visual identity
The theme “In the Spirit of Teamwork” became a distinctive and engaging visual and narrative language. - Event design and scenography
We designed the ceremony spaces to create immersive environments and pathways that highlighted brands, guests, and key moments. - Content production and manifesto video
Developed to tell the story of the dialogue between technology and human creativity. - Innovative solutions
A preview of a new visual communication format designed for the future of retail.
The Outcome
Energies in synergy
The atmosphere was vibrant, collaborative, and full of enthusiasm.
There was a strong sense that retail truly thrives when people work together.
More than an awards ceremony, it became a moment of connection and inspiration—where innovation and humanity found their perfect balance.