The Corner: a glow-up for a shopping center

General Contract

GDO e GDS

The Context

Under the sun of Tenerife

In a stunning place like Tenerife, being standard is not an option.
The Corner is a shopping center born from a traditional structure that, thanks to UPM Group, has been transformed into a modern and surprising space designed to be experienced.

Project Objectives

Not just shopping, but real life.

The idea wasn’t simply to “redo everything.”
The goal was to give the shopping center a new soul, turning it into a place where design, technology and storytelling come together.

“It’s welcoming, dynamic, and has that touch of personality that makes you remember it even after you’ve left.”

What Was Done

How did we create this “wow effect”?

A mix of aesthetics, functionality and, of course, creativity!

  • New visual identity
    Custom signage, information totems and wayfinding systems that make everything more cohesive and inviting.
  • Layout and experiential pathways
    No cold corridors, but spaces that naturally guide visitors and help them discover each area.
  • Technology that speaks to the audience
    Large LED walls and sustainable 3D printing to amplify visual content and engage passersby.

The Outcome

A place that has something to tell you

The Corner is no longer a standard shopping center.
It’s welcoming, dynamic, and has that touch of personality that makes you remember it even after you’ve left.
Almost as if it were saying:
“Hey, did you see this? Here’s what you were looking for! See you soon!”