Venchi Turin: Where Taste Finds Its Home on Via Lagrange

Food & Beverage e Hotellerie

The Context

Italian excellence, Piedmontese soul

On Via Lagrange—one of the most iconic and elegant streets in the heart of Turin—the new Venchi boutique opens its doors. A space dedicated to chocolate and gelato, bringing the full spirit of the brand into the city center: Italian quality, aesthetic refinement, and a strong focus on customer experience.

This new opening further strengthens Venchi’s presence in a symbolic location, where style and tradition meet every day.

Project Objectives

Translating taste into space

The goal was to create a boutique capable of expressing Venchi not only through its products, but through the environment itself.
A space designed to welcome, engage, and celebrate Italian excellence.

“Passion and precision come together, just like in a perfect recipe!”

What Was Done

A sweet rebrand

We managed the project through full coordination of all operational activities, overseeing every phase to ensure consistency, precision, and continuity with the brand’s identity.

Visual concept and store setup
Every element was carefully designed to guide customers through an immersive journey, where materials, colors, and details interact seamlessly with the product.
Operational management
Supervision and coordination of all activities to ensure a smooth execution aligned with the brand’s standards.

The Outcome

An experience to savor

The boutique invites customers to step inside and take their time—to choose, discover, and indulge.
Passion and precision come together, just like in a perfect recipe.