We are deeply convinced that the world of retail must now take an ethically sustainable and environmentally friendly approach. We strongly believe in a Circular Economy and work every day to do our part, by recycling, reusing and converting materials and transforming them into new products and new communication solutions. We have always invested in technologies and machinery that minimise the environmental impact of our activities, an approach and philosophy that is in line with the road to ISO 14001 certification that we have taken.
Sustainability and values
Our pledge is to be sustainable


Our commitment to sustainability translates into concrete, shared and measurable actions that involve every area of the company: environmental, social and organisational. For UPM, the publication of the Sustainability Report represents a fundamental step in a structured and constantly evolving process, guided by ESG principles and the objectives of the UN 2030 Agenda.
Among the results already achieved are: the production of energy from a photovoltaic system for self-consumption, structured corporate welfare policies, constant investment in research and development amounting to over 2% of turnover, and an ongoing commitment to product and process certification, with low energy impact solutions.
Through this approach, we make our work transparent, promote good practices and define new actions for the future, in line with our values and our vision of a responsible company.
Our commitment in numbers
| +2% of turnover in R&D | Invested annually in sustainable innovation |
| Photovoltaic energy | Active system for energy self-consumption |
| Structured corporate welfare | Ongoing programmes to support well-being and work-life balance |
| Voluntary certifications | Active programmes on quality, the environment and low-energy products |
| 2030 Agenda for Sustainable Development | Actions mapped against the Sustainable Development Goals (SDGs) and ESG criteria |
| Emissions reduction | Up to 95% recycled aluminium used in the production of profiles in collaboration with certified suppliers. |
| Circular economy approach and actions | Recycling and reuse of materials throughout the production chain. |
| Emissions reduction | Thanks to the use of low environmental impact materials and more efficient processes. |
See our Sustainability Report to find out how we turn numbers into concrete actions.
Three actions for a sustainable approach
Reuse
We recover and reuse physical supports, such as signs and other communication tools for large rebranding projects, for example

Recycle
We reuse raw materials that have high application potential, like aluminium, for new projects by taking advantage of the versatility of our manufacturing processes

Energy savings
We promote the use of low energy consumption instruments (certified with an energy label) and signs that use the energy produced by photovoltaic systems

With the AIFIL project we can offer our customers an alternative with “green stamp”, which is an easily identifiable energy saving certification. This is a solid choice in the direction of energy savings to help protect the environment.
Less consumption, more certified quality. Change the impact of illuminated signs
Our guiding values
The people who work with us and the surrounding environment have always been at the centre of UPM’s business. By adopting the Italian legislative decree 231/2001 organisational model, UPM has established a Code of Ethics and an independent Supervisory Board which ensures that the company’s principles and values are being respected.
Professionalism
We perform our work with the utmost skill, responsibility and expertise.
Creativity
We perform our work with the utmost skill, responsibility and expertise.
Collaboration
We work in teams that know how to take advantage of the qualities of each team member, to create something greater than the sum of the individual abilities.
Passion
We put our heart and soul into all our work, because we believe in what we are doing.
Care
We take care of the environment and the people around us.